Compose.ly

SEO Specialist & Content Manager

2023

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At Compose.ly, I owned end-to-end SEO content strategy for a portfolio of 25 enterprise clients, including CityPASS, WebMD, and Money.com.

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I built and presented standardized 15-slide strategy decks for clients when they came on board and at regular intervals, covering current keyword rankings, competitive gaps, and content opportunities.

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I designed content pillar structures and topic clusters for high-authority enterprise sites, identifying long-tail keyword opportunities to broaden organic reach and build topical authority over time.

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I translated client-approved keywords and queries into detailed content briefs for freelance writers, providing coaching on quality and consistency while maintaining tone and brand guidelines.

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I also led recurring strategy meetings with enterprise clients, presenting opportunities and findings, securing sign-off on project changes, and refining SEO initiatives based on new performance data.