A creative force who learned SEO.

 

I started writing professionally before I really knew where it would take me.

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Over the years, my career moved from content writing into SEO research, editorial work, consulting, enterprise content strategy, in-house SEO, organic growth, and now the changing world of AI-powered search.

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The job title has changed a few times.

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The underlying question hasn't:

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How do you get the right message in front of the right person?

 

I like figuring things out.

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What excites me most about this industry is how there is always a new technical challenge, a new Google update, a new change to the algorithm, a new tool, a new crackdown.

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As SEOs, we have the opportunity to adapt, pivot, and overcome one hurdle at a time.

I enjoy experimenting with new tools and A/B testing SEO strategies I come across from other industry professionals, finding out what works best as search continues to evolve in the age of AI.

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I'm currently particularly interested in AEO, GEO, CRO, AI search, heatmaps, and user behavior.​

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I believe in human writing. 

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I believe in human writing when it counts; AI-generated when there is no penalty.

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Or, what's best is to find a balance of the two in your editing process.

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That's my personal opinion.

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AI is a tool.

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So are Ahrefs, SEMrush, Google Search Console, Frase, HTML, analytics platforms, heatmaps, and every other piece of technology I've learned over the years.

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The interesting part isn't knowing how to open the tool.

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It's knowing what question to ask it.

 

I've worked on both sides of the table.

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I've worked for startups, agencies, enterprise companies, and small businesses.

• I've been the writer.

• I've been the editor.

• I've been the consultant.

• I've been the only SEO in the room.

• I've presented strategy to enterprise clients.

• I've worked directly with business owners who knew almost nothing about SEO.

• I've worked alongside developers.

• I've managed freelance writers.

• I've interviewed CEOs.

• I've built campaigns from scratch.

That variety has probably shaped me more than any single job.
 

I like being the person with new ideas.

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One of the things clients have consistently mentioned in reviews is my willingness to share ideas.

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That's important to me.

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I like to be upfront about expectations, exceed goals when I can, deliver on promises, and bring new and exciting thoughts to the table that everyone can add their thoughts to, propelling a constant wheel of innovation.

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I'm looking for a team that shares those values, a team that isn't interested in cutting corners, but in pushing limits.

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