Resume | Gabrielle Curry

Education

University of South Florida

Bachelor of Arts
Professional Writing, Rhetoric, and Technology
Graduated 2018

Professional Experience

Keychain

New York, NY (Remote)

May 2024 – March 2026

SEO Strategist & Content Manager

Owned full organic growth strategy as the only on-staff SEO for approximately 2 years from the company's early stage (4 months post-launch).
Grew DA from 17 to 44 and secured #1 Google SERP ranking for the word “Keychain” beating out Amazon and Tiffany’s as a food and beverage manufacturing SaaS start-up.
Built and managed a scalable organic link acquisition program, securing 20+ backlinks per month via targeted outreach to brand incubators and niche industry blogs.
Owned a large paid PR budget and wrote and distributed press releases.
Identified content gap opportunities through competitor research.
Interviewed CEOs and managers at our manufacturing partners, including Certified Origins, turning technical process knowledge into original, in-depth, keyword-seeded content structured with table-of-contents formatting for AI and user readability.
See the full Keychain blog here.
Interviewed internal SMEs to produce technical deep-dive content such as Food Shelf Life Optimization, translating specialized knowledge for educated readers who are already experienced with the basics and targeting high-intent queries to attract site visitors at the right stage of the sales funnel.
Coded blog content in HTML with semantic tagging and jump links from a table of contents to maximize crawlability and ease of navigation for site visitors.
Audited and flagged technical SEO errors and needed improvements and monitored Core Web Vitals daily, reporting in detail needed fixes to software developers and collaborating across time zones with a team in India.
Used Ahrefs, SEMrush, Similarweb, GA4, GSC, Customer.io, Builder.io, Tableau, Profound, and Google Suite as my primary stack.
Deployed AEO strategies for visibility in AI-powered search by creating mentions and citations, expanding FAQ sections, and including more citable information on our pages.
On my own time and at my personal expense, I created an AI bot for sourcing and answering high-intent Reddit/Quora questions with human oversight. It could be deployed at a future company that hires me; I own the IP and have the code.
Created reusable prompts and programmed AI-assisted workflows for research, outreach, and automation to scale off-page SEO strategies without sacrificing quality or consistency. Monitored the output for hallucinations and errors.
Created, scheduled, segmented, A/B tested, and improved the design of daily, weekly, and monthly newsletters (in Customer.io) for a 20,000-recipient list of food and beverage brand and manufacturer CEOs with an average open rate often around 70%.

Get ‘Em to Gab / Upwork

Tampa, FL

2018 – Present

SEO Consultant

Started my own business in SEO consulting, providing a wide variety of digital marketing services for local business service providers, SaaS companies, charities, business brokers, law offices, dieticians, dentists, construction companies, you name it.
Maintained a 100% client satisfaction rating and Top-Rated status on UpWork.
Later found most of my clients through word-of-mouth referrals.
Developed customized short- and long-term SEO keyword, content, backlink, and technical strategies focused on each business’ goals, budget, and existing digital imprint.
Often provided social media strategies for expanding content reach, writing short-form posts for LinkedIn, X, and Facebook, and creating infographics using Canva or Adobe.
Ghostwrote and scheduled short-form LinkedIn posts to last a year, created from a multiple-hour podcast from a client who sold life insurance policies.
Wrote a 50-page book on the keto diet, having never tried it myself, overseen by a registered dietitian who made little edits and was impressed with my research.
Wrote blog posts for a mental health SaaS company that was hoping to bring users to their app for inspirational daily messages and check-ins.
Managed the WordPress website for Maze Law Offices for two years, creating landing pages and blog posts, establishing a backlink profile, and managing their social media and GBP. Much of what is on their site remains from when I was managing it.
Conducted keyword research, competitor analysis, content gap analysis, SERP analysis, and technical SEO audits to identify growth opportunities for all clients, giving the opportunity for a broad spectrum approach they could rely on for long-term results.
Presented reports regularly illustrating data in innovative ways and demonstrating performance in ways the client could understand, having answers prepped in advance for any unexpected downturns or penalties.
Built content strategies, topic clusters, and pillar page frameworks designed to improve overall topical authority.
Created and optimized many websites using primarily WordPress, Wix, and GoDaddy.
Managed GBP optimization and local SEO campaigns using LocalViking to track rankings to increase map visibility and customer discovery in the targeted service area.
Improved website architecture through internal linking strategies, content hierarchy recommendations, and suggested user experience enhancements.
Implemented HTML and CSS updates to improve page formatting, consistent content presentation, and SEO performance. Used Gestalt theory wherever possible.
Partnered alongside business owners to recommend an actionable SEO plan identifying goals and establishing what metrics would be used to track growth.

Compose.ly

Seattle, WA (Remote)

2023

SEO Specialist & Content Manager

Owned end-to-end SEO content strategy for a portfolio of 25 enterprise clients, including CityPass, Money.com, and WebMD, from initial research through brief execution.
Built and presented standardized 15-slide strategy decks for each client when they came on board and at regular intervals, covering current keyword rankings, competitive gaps, and content opportunities surfaced through keyword and competitor research.
Designed content pillar structures and topic clusters for high-authority enterprise sites, identifying long-tail keyword opportunities to broaden organic reach and search visibility for clients who were not yet able to rank for high-difficulty terms, building their topical authority over time.
Translated client-approved keywords and queries into detailed content briefs for a team of freelance writers to execute, providing coaching on quality and consistency to meet the tone and brand guidelines.
Led recurring client strategy meetings with enterprise clients to present opportunities and findings, secure sign-off on project changes, and refine existing SEO initiatives based on new performance data.
Utilized Frase (an AI writing tool designed for SEO) and other tools to streamline keyword research, content outline planning, and optimize workflows while working on many client accounts.

Venator Performance Marketing

Chicago, IL (Remote)

2021

SEO Marketing Content Editor

Conducted on-page, off-page, and technical SEO audits on legacy healthcare websites with established domain authority, identifying modernization opportunities while carefully preserving existing rankings and organic traffic.
Developed on-page SEO recommendations balancing content freshness and technical best practices against the risk of disrupting long-standing search performance.
Oversaw freelance content teams and maintained editorial standards.
Developed and maintained content publishing calendars and social media schedules using Monday.com.
Revitalized email marketing campaigns through improved newsletter strategy, subject line optimization, and content development. Deployed campaigns and saw increases in site traffic we were able to track back to the newsletters.
Tracked user engagement, traffic, and conversion metrics to inform content and marketing decisions as the sole voice representing SEO at the company.
Collaborated with cross-functional stakeholders to align content production with broader lead-generation and marketing objectives. Worked with a social media expert, a dashboard creator who was improving our internal CMS system, and the rest of the marketing team to establish goals, maintain division of responsibilities, and share opinions.

The HOTH

St. Petersburg, FL (Remote)

2017 – 2019

SEO Researcher, Content Writer & Editor

Produced 6-8 original, 1,000-word SEO articles every day under strict 24-hour turnaround requirements, self-selecting my assignments through an internal job queue while consistently passing editorial review with minimal revisions required.
Wrote SEO content across virtually every industry, including SaaS, healthcare, legal, home services, and professional services, building versatility across both routine and highly technical subject matter early on in my career.
Built a strong repeat client base through consistent quality, including an ongoing assignment writing content for a group of five New York law firms. I was requested by clients often.
Promoted to theHOTH's keyword research team after a year writing, gaining hands-on experience with Ahrefs for competitor analysis and keyword research through the company's in-depth proprietary internal training program.
Promoted to the editorial team after a year. I edited approximately 15 freelancer-written articles daily for SEO best practices, client requirements, and readability, providing detailed feedback that mentored writers toward continuous improvement.
Developed a foundational expertise in search intent analysis, content optimization, and keyword strategy that later served as my foundation for launching my independent freelance content business.

Strategic Media

Clearwater, FL

2018

SEO Intern

Supported local SEO campaigns for clients like pet groomers, veterinarians, medical practices, landscaping companies, contractors, real estate agents, and other small business owners by conducting foundational keyword research, identifying content opportunities, and writing optimized website, GMB (as it was called then), and social media content.
Worked on a portfolio of approximately 15 clients at a time.
Collaborated with SEO specialists to understand how data-driven insights, search trends, and audience behavior inform content decisions.
Built the foundation for a long career in SEO by combining analytical research with strategic storytelling to help businesses increase online visibility and achieve measurable growth in interesting, insightful, and data-backed ways.

Tools & Platforms

SEO & Search Strategy

Analytics, Reporting & Data Visualization

Technical SEO & Website Optimization

Content Strategy, AI & Search Evolution

CMS & Website Platforms

WordPress | Builder.io | Wix | GoDaddy

Project Management & Collaboration

Monday.com | Jira | Notion | Slack | Zoom