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Cancel Culture and The Corona - 5 Rules for B2C Communication and Crowdsourcing During Covid-19
Cancel culture is a huge movement in the Age of Technology. With access to large amounts of information about celebrities and famous...


The End of Bland Blogs, Rise of Brand Blogs
A little part of me dies inside every time I see a blog post with an SEO-driven headline. Okay, maybe that's a little dramatic. But, it's...


Opportunism vs. Activism: How to Create a Brand That Truly Affects Change
Companies like Carnival Cruise Lines are masters at responding to media pressure. In a world where a Facebook post can be shared around...


Delivering the Dream
When my friend asked me to help him write a few scholarship essays for a cyber security training program, I didn't hesitate. He had...


Amazon Pledged Carbon Neutrality by 2040: But is it Enough to Save the Brand's Image?
Amazon has joined the growing list of companies focused on their ecological impact. They recently issued a press release that they will...


5 Reasons to Take Your Corporate Social Responsibility Seriously
When you Google “risk management and corporate social responsibility”, you find at least 962,000 scholarly articles. Many people study...
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