SEO Strategist, Analyst, & Content Manager
Search strategy. Content. Organic growth...and whatever comes next!
I've spent the last eight years figuring out how to make businesses more visible online - starting with writing, moving into SEO, and eventually finding myself somewhere in the middle of strategy, technology, analytics, and creativity.
I've worked for startups, agencies, enterprise companies, and businesses of all sizes. I've written thousands of words, researched thousands of keywords, analyzed competitors, built content strategies, chased backlinks, fixed technical problems, and spent more time than I'd probably like to admit asking, "But why isn't this ranking?"
Now, as search changes again, I'm exploring what's next - AEO, GEO, CRO, AI-powered search, and the strange new ways people discover information.
8+
YEars
SEO Analysis & Content Management
#1
SERP
For the word "Keychain" as a SaaS manufacturing platform, beating out Amazon and Tiffany's
17 to 44
DA
Score for Keychain over a 2 year period with consistent work
20+
Backlinks
Secured monthly for Keychain through PR and organic outreach
20,000
Recipients
Audience of CEOs and industry professionals for my daily, weekly, & monthly Keychain newsletters
I started as a writer.
Before SEO became strategy, technical audits, keyword maps, and spreadsheets, it was words.
A lot of words.
I've written for hundreds of businesses around the world, learning that good writing isn't about sounding like the person who wrote it. It's about finding the voice that belongs to the brand and then finding the people looking for it.
The lawyer with a lifetime of stories buried beneath a suit and a stack of case files
The manufacturer with twenty years of hard-won knowledge locked inside their head
The entrepreneur carrying a spark they know is special, but searching for the words to light it
My job is to find those stories, give them shape, and put them where the right people can find them.
Because SEO isn't just about getting a page to rank.
It's about having something worth finding.
From keywords to organic growth.
I learned to look at the whole machine.
Keyword research
SERP analysis
Competitor and content-gap research
Technical audits
Internal linking
Site architecture
Backlink acquisition
Local search
Content strategy
Core Web Vitals
I learned to follow the trail from query → SERP → intent → content → internal architecture → authority → conversion.
And now the trail is changing again.
It's a puzzle made from data, language, technology, psychology, competition, and a willingness to keep turning the pieces over until they fit.
I'm curious about what's next.
What excites me most about this industry is how there is always a new technical challenge, a new Google update, a new change to the algorithm, a new tool, a new crackdown.
I'm studying AEO and GEO, experimenting with how content can become more visible in AI-powered search, and paying closer attention to the questions that traditional keyword research doesn't always capture.
As SEOs, we have the opportunity to adapt, pivot, and overcome one hurdle at a time.
I'm not interested in putting a buzzword on my resume and calling myself an expert.
I'm interested in learning how these disciplines actually work and finding the opportunity to apply what I've been studying.